Free Live Webinar | April 28, 2026

Protecting your business value and maximizing what you take-home

Find out what your business is worth and how to protect it. Built for owners who want to maximize value or exit on their own terms -- without leaving money on the table.

Co-hosted by Murali Barathi, seasoned M&A advisor and CEO, alongside Martin Wong, a trusted CPA specializing in tax strategy and real estate for small businesses.

Limited seats available -- register now to secure yours

Murali Barathi, CEPA & CEO | Martin Wong, CPA

Find out what your business is actually worth

Understand the tax decisions that protect value

Reduce perceived risk and increase your negotiating power

Duration60 Minutes

Date

April 28, 11 AM PST

Cost

Free to attend

RESERVE YOUR FREE SEAT

April 28, 11 AM PST | Limited seats

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Is this for you?

This webinar is built for you if:

You own a business and are considering a sale in the next 1-5 years
You want clarity on the tax decisions that determine real payout
You want clear, practical steps to increase business value

You're concerned about leaving money on the table in transactions
You want to understand what your business is truly worth
You're planning an exit, but don't know where or how to start

What you'll learn

What we'll cover in 60 minutes

What your business is actually worth

An objective look at your business value. We show you how to arrive at this number, walk through key industry drivers, what the market is paying for businesses like yours right now, and what specific factors are quietly suppressing your value.

The Tax and Deal structure decisions that determine take-home value

We cover the tax strategies, entity structure considerations, and deal terms that protect your payout and maximize what you walk away with.

How to build the right advisory team around you

Most business owners don't know who they need or when to bring them in. We'll be talking about the role of M&A advisors, CPAs, attorneys, and other key players, and how you can leverage each one to protect your interests.

Operational and Financial moves to increase value now

Specific, actionable changes most business owners can make today that directly increase what their business is worth. We discuss what to fix, what to document, and how to position your financials to tell the right story to the right parties.

Inside the Buyer's mind

Gain perspective on what buyers are really evaluating when they look at a business like yours. The risks they are pricing in, the red flags that kill deals, and what makes a business genuinely attractive to serious buyers.

----> Your Hosts

Meet the experts

Murali Barathi

Founder & CEO, KREA Business Advisory

Martin Wong

CPA, Principal at Optimus Associates Inc.

Murali is the founder and CEO of KREA Business Advisory Services and a Certified Exit Planning Advisor. Having navigated the sale of his own business, Murali brings firsthand knowledge of what it takes to prepare, position, and sell a business at full value. With over 20 years of experience as a consultant, entrepreneur, and startup advisor, he works closely with lower-middle-market business owners to maximize their outcomes and get the most out of the sale process.

Martin Wong is a California-licensed CPA with over 15 years of experience in taxation and accounting. He began his career at PwC in the international tax group before focusing on small businesses and entrepreneurs. Martin holds an MS in Taxation from Golden Gate University and is a member of the American Institute of Certified Public Accountants. His specialties include business valuations, equity compensation, real estate tax strategy, and the financial and tax considerations business owners face when planning a sale.